1906 saw their dreams come true and they found the very famous”Cherry Blossom Boot Polish”. As anticipated the product hit the market like a tornado and was a thumping success. During 1911 the firm made a fantastic marketing strategy to make the product a household name. They took the Exhibition at Crystal Palace on rent for a full day and clients were encouraged completely free of cost with only a simple”Cherry Blossom lid”. The business kept strategizing and created historic marketing coup when they assembled a facsimile of the Big Ben Clock Tower and encouraged its customers to come and”meet under the tower”. The event was a massive success and London thus far recalls the traffic chaos created on its own roads owing to this magnificent advertising event.
Due to the resounding success, in 1913 a different business was opened by the title of Chiswick Polish Company Ltd.. This company was a joint ownership by the Mason family and Reckitt & Sons Limited. The management of this firm had a strong organizational culture and considered in the welfare of its employees and staff. They introduced a 5 day week for its employees and also declared a retirement plan in 1923. They also provided 50 semi-detached housing facilities for its employees.
1924 witnessed the revolutionary ‘fish-plate’ metal opener on Cherry Blossom’s Boot Polish lids. Later years saw this progressing to”butterfly opening tins” and in 1983 into the”press to start” lid as known quite well to all people now.
1929 was very essential to the business as it merged with Nugget Polish Company Limited and the corporation’s name changed to Chiswick Products Ltd.. This merger between the largest companies in boot and floor polish produced a enormous global brand. They had their warehouses, factories in several countries besides UK too together with a worldwide distribution system.
1954 witnessed yet another merger with Reckitt & Colman Holdings Ltd.. Over the years notwithstanding the technological progress changing the entire process of manufacturing the formulation of this shoe polish hasn’t undergone much change in the time it was first introduced. During 1960 the company introduced”Padawax” which has been a liquid shoe polish using a sponge applicator.
From the 1960’s Reckitt & Colman weren’t just producing shoe polish but were also involved in the entire process of printing and packaging its tins. They’d centralized all the activities necessary to create and distribute their products under one roof.
Eventually 1994 saw the coming of Cherry Blossom Shoe Polish. Its manufacturing started in Alfreton, Derbyshire. Cherry Blossom has introduced its premium range in shoe polishes and continues to rule the hearts of customers globally.